posh | Lawrence Gee | Marketing, Internet, Creativity, Strategy

Posts related to: posh

Selling Beckham to America

July 17, 2007 – 9:20 pm

Posted in sports

Can the paparrazi’s favorite European target make an impact in America? Well, from the looks of it, they have a decent chance…

The Beckham’s have the style, panache, and allure of any Hollywood star.
The Beckham’s crave the spotlight.
Timely, reality show showcasing the “true” Victoria “Posh Spice”.
A soon-to-be talked about and You-tubed Beckham and Reggie Bush ad where they switch sports.

…And don’t forget all the extra MLS games and jerseys that are being swept up. The real question is this a week or two flash in the pan or real long term interest.