Integrated Marketing for Our Fall Networking Event
October 13, 2007 – 10:56 pm
Posted in marketing
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A couple of weeks ago, the Graduate Marketing Association of USC Marshall held its annual Fall networking event called Wine & Cheese. As VP of Marketing for the club, I was responsible for the look, promotions, and branding of the event. This year, I chose to create an integrated campaign across multiple channels in order to provide a strong and consistent message to the student and corporate communities. Here’s a look at the marketing: |
| E-Mail - In order to promote the event to our MBA class we sent out emails 2 weeks and 1 weeks before the event. I tried to gain awareness for the event and the companies which were participating in the event. I tried to use GMA consistent colors and fonts. The emphasis of the graphics was the solid black wine bottle and the GMA logo. |  |
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Web - New this year was the launch of our new GMA website (http://www.MarshallGMA.com). I created a landing page that was referenced to by the email campaign. The webpage gave interested attendees more details to the networking event. Again, there was consistent graphics, messaging, and style. |
| Program - I created the program in Adobe InDesign. The final product was 16 pages b/w interior with a full bleed 4-color glossy cover. I looked to create a simple design which emphasized the colors and style of the new GMA logo. Again, the wine bottle was used as the theme throughout the program. Clean, crisp, and simplicity was the goal of the look. |  |
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Signage - The last promotional piece I developed was signage for the actual event. I created two large signs (18×24) that we placed at the entrance of our event. This was a great way to set the tone and welcome our guests to the event. |
Tags: branding, fall, GMA, integrated, networking, wine
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