data | Lawrence Gee | Marketing, Internet, Creativity, Strategy

Posts related to: data

Time on Site

January 14, 2008 – 7:16 pm

Web analytics is definitely an important part of Internet Marketing. Having tangible data to see trends, set goals, and measure impact of changes is vital to success. It can lend to much insight into what does and doesn’t work and can shift your overall thinking and strategy.

Vitally important is knowing what each specific metric means and how it gets calculated. One metric that I look at on a regular basis is Time on Page and Time on Site. They measure how long a visitor is engaged on your site. The convential thinking is the more time that is spent on a specific page or site as a whole, the better. I came across a great summary by Avinash Kausisk, a Google Analytics Evangelist that really explains how Time on Page and Time on Site are calculated. It’s a little bit different that I had originally thought and he dives deep into how opening links in tabs can affect the calculations. Interesting stuff.

Tags: Analytics, data, Google, Internet Marketing, Kausisk, Metrics, Time

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Google as a CRM

July 31, 2007 – 9:46 pm

Posted in internet

Did you know that when you sign up for a Google service or account, their personalized search option is automatically turned on? What is does is it keeps a history of your search queries in order better tailor future search results. Their goal is to give you exactly what you want when you search for it.

If you step back a second, what Google really is becoming is one big online CRM (customer relationship managment software). You, the customer, want to find out information. Google’s product (its search results) is providing you with that information. By keeping tabs on search history, Google is acting as a good sales rep who enters in all of his/her notes, correspondence, and sales about its clients. By storing all this information, Google now has data to make better informed decisions and also enables them to create a product which truly meets the needs of its customers. This data helps them manage their customers’ wants and the relationships it has with its customers.

Tags: CRM, data, google, search

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