Lawrence Gee | Marketing, Internet, Creativity, Strategy

100 Miles Down and I Want to Share

So today, I broke the 100 mile mark for the year.  This means that I have run at least 100 miles in each of the past 4 years (yes I have been keeping track) .  I used to track my mileage by manually entering into a training log on NikeRunning.com.  This past January, I began using the Nike+ Ipod System to automatically track my distances and log my results.  I have been impressed not only with the quality of the product but also the design of it.  It is quite user friendly and bottom line it works. 

The product design is only one part of why I am such a strong advocate.  The website and motivational tools that are provided also add to the experience.  After uploading my runs I can visit NikePlus.com to see interactive graphs, accumulated mileage, and personal records.  I also have the ability to challenge other people (e.g., most miles run within 30 days) and I have the ability to join running groups with people around the country. 

In terms of social marketing, they do an excellent job of creating buzz and provide opportunities to share your enthusiasm for the product.  Aside from challenging other friends to run more or interacting with others around the country,  I also have the ability to share my accomplishments.  When I passed the 100 mile marker, I was “awarded” a printable certificate, the ability to have a shareable link to an online certificate, and a medal for my personal records.  Little things that keep you motivated to keep running more.

I can also share my runs with other people on websites, blogs, or social networking sites.  Below you will find my longest run of the year (notice how I died towards the end).  Pretty cool, eh?

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Kwik-E-Marts are Real

Seeing the Simpson’s on the big screen is long over due.  After 20 years of success on television, it’s debateable whether or not there is enough interest for blockbuster success.  The gamble to transform some select 7-11’s into Kwik-E-Marts and offer Simpson staple products such as Buzz Cola, KrustyO’s Cereal, and Squishee Slurpees is definitely creating quite the buzz (not to mention sales).  You might wonder whether after the movie, it might be wise to actually have real Kwik-E-Marts for the long term.

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