Lawrence Gee | Marketing, Internet, Creativity, Strategy

Park Rangers are Marketers too

I spent the weekend on an outdoor camping trip up at Sequoia National Park.  When I checked-in to the campsite, I noticed one thing that they were doing really well.  They made it absolutely clear what their stance was in regards to bears.  Bears should behave themselves and so should the humans.  Bears and other wildlife would remain friendly and go about their business in the woods and our job as humans was to lock up all food and scent-bearing products within our designated Bear locker at all times.  If we each did our part correctly, there should be no issues during the trip.

Their messaging was quite effective because they were consistent.  Like good marketers, they had the same message on all promotional items (handouts, flyers, signage, etc.) and all of their employees knew and believed in the message they were telling their customers (campers).  The message was successful because it was direct, to the point, and created word-of-mouth buzz among the campers. 

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