YouTube | Lawrence Gee | Marketing, Internet, Creativity, Strategy

Posts related to: YouTube

The InVideo Revolution?

August 22, 2007 – 1:25 pm

YouTube announced today that it is introducing a new ad format for its videos. Dubbed InVideo ads, the ads are semi-transparent and occupy the bottom 20% of the video frame that start playing 15 seconds after the start of the clip. After playing for 10 seconds, the overlay ads then shrink to a smaller button. Of course the ad and button are clickable.

Right now, YouTube is charging a flat rate of $20 CPM (per thousand viewings). If you look at the most viewed YouTube video of all time, it has received 55,943,502 views. That would have cost an advertiser a little of $1.1 million. Not bad considering some paid search campaign budgets and the amount of impressions it would have received over the past year.

I think this is an important step to get a standardized working video advertising business model. Video Ads charging a CPC can’t be far behind. Some kinks that probably need to get worked out are determining what ad goes on which video, can video creators limit and/or choose what ads to display, and measuring the impact of these ads on sales.

Tags: Advertising, google, video, YouTube

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Commercials on User Generated Video

July 24, 2007 – 9:32 pm

Posted in internet, tech

As more people spent time watching video clips on YouTube instead of TV, can the inclusion of commericals be far behind?

On the web today, you see advertising everywhere - on personal webpages, news sites, search pages, blogs, email, etc. The next step is clearly video. Someone will commercialize a way to easily insert advertising into user generated video. Whether it be before, during, or after, commericals will start appear on these videos.

This new pay-per-view model will finally reward viral video creators. Why shouldn’t the fat kid making funny noises benefit from our amusement?

Tags: Advertising, Commericals, UGC, YouTube

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Not just another Obama YouTube Video

July 23, 2007 – 12:13 am

Posted in internet

This Monday marks the first time that UGC (user-generated content) will be used to ask questions in a political debate. Videos have been submitted via YouTube and the questions will be edited and selected by CNN.

This begs the question if this will be any different then any other debate. The questions will probably not be the true questions that popular America wants to have answered but rather a water-down, edited version. Instead of using the web as a submission tool for questions, wouldn’t it be better utilized as a voting tool to determine the most pressing issues? That way instead of having a 3rd party like CNN pick the questions, questions are asked based on popular vote.

Going a step further, all the candidates responses to the questions should be posted online as well where they can be shared via websites like YouTube and rated by users. It would be great to see how America rates the candidates responses versus the political “experts”.

Tags: CNN, politics, UGC, YouTube

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