Harry Potter is like Crack
July 23, 2007 – 7:07 pm
Posted in marketing
I, like 8.3 million other people, have purchased the final Harry Potter book. I didn’t pre-order the book because I knew what the book would mean — baggy eyes and a tired spirit due to late-night reading. However, after passing by a Border’s on Saturday night, there they were…stacks and stacks of Harry Potter and the Deathly Hallows. It was on sale and too tempting to resist.
As predicted, I spent last night reading into the wee hours of the morning. It’s always doable to read “just one more chapter.” I also know that tonight I’m back in for more. Harry Potter is how all products should be. One that delivers as promised and one that makes consumers come back wanting for more.
Tags: Book, Consumer, Harry Potter, Product Management
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