Wal-Mart Announces Price Cuts
January 30, 2008 – 1:04 pm
Posted in marketing
The Fed had another rate cut this morning. Will Wal-Mart do the same? Last week, Wal-Mart annouced that it was cutting grocery prices some 10-30% in order to help consumers get excited about shopping again. Just in time for the Superbowl, this smells alot like good ‘ol fashion marketing and promotions. Known for Everyday Low Prices, Wal-Mart continues to build on its brand image as a low cost leader for the typical American family. It also gets alot of free press by playing off of the Fed Rate Cuts. Free, positive news when recession looks loomingly close is great, but will it bring the shoppers out? I’m not sure if I would make an extra trip out to Wal-Mart but when I’m buying chips and sodas for the NY Giants victory (ahem, cough, cough) this weekend, it’s definitly top of mind….and that’s exactly what Wal-Mart wants.
Tags: American, CNN, Consumer, Fed, Marketing, News, Positive, Rates, Wal Mart
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