Pontiac | Lawrence Gee | Marketing, Internet, Creativity, Strategy

Posts related to: Pontiac

Spy Hunter Revisited

March 18, 2008 – 4:34 pm

Great nostalgic commercial for Pontiac’s new G8. Pontiac used the popular 1980s game Spy Hunter as the theme of the advertisement. It’s definitely something that I played as a kid. Here’s why I like it:

The music and imagery is unmistakable. If you hear or see the ad playing, it’s engaging and attracts immediate attention.
Spy Hunter hits the target market of the Pontiac G8. People in their late 20s and early 30s will remember playing it and recognize it immediately.
It creates positive associations for the Pontiac G8. Most people will probably remember Spy Hunter as being fun and cool. It is also reminiscent of their youth. These all create emotions that is positive for an emotitional decision like purchasing a vehicle.
The advertising shows off the Pontiac G8’s handling, power, and styling.
The commercial broke through the clutter. I was engaged enough to look up the car and the commercial. I would not have even put the car in my consideration set before.