Lawrence Gee | Marketing, Internet, Creativity, Strategy

100 Miles Down and I Want to Share

So today, I broke the 100 mile mark for the year.  This means that I have run at least 100 miles in each of the past 4 years (yes I have been keeping track) .  I used to track my mileage by manually entering into a training log on NikeRunning.com.  This past January, I began using the Nike+ Ipod System to automatically track my distances and log my results.  I have been impressed not only with the quality of the product but also the design of it.  It is quite user friendly and bottom line it works. 

The product design is only one part of why I am such a strong advocate.  The website and motivational tools that are provided also add to the experience.  After uploading my runs I can visit NikePlus.com to see interactive graphs, accumulated mileage, and personal records.  I also have the ability to challenge other people (e.g., most miles run within 30 days) and I have the ability to join running groups with people around the country. 

In terms of social marketing, they do an excellent job of creating buzz and provide opportunities to share your enthusiasm for the product.  Aside from challenging other friends to run more or interacting with others around the country,  I also have the ability to share my accomplishments.  When I passed the 100 mile marker, I was “awarded” a printable certificate, the ability to have a shareable link to an online certificate, and a medal for my personal records.  Little things that keep you motivated to keep running more.

I can also share my runs with other people on websites, blogs, or social networking sites.  Below you will find my longest run of the year (notice how I died towards the end).  Pretty cool, eh?

No Comments » | Bookmark Me:

Air Zoom Vick V Grounded

It’s about time we stop turning a blind eye towards the extra-curricular activities of our star athletes.  I commend Nike for immediately stopping the release of its newest Michael Vick shoe after Vick’s recent federal indictment for dog fighting.

I don’t understand with all the millions of dollars these athletes make why they can’t hire someone to ensure that every decision they make is a smart one.  It’s quite simple, for every questionable, unsure, or possibly shady decision that could arise, they should ask their paid advisor on what to do.  This advisor should be unbiased, unrelated, and definitely not a friend of a friend from the old hood.  Heck, hire me…I’ll let you know if you’re being dumb.

No Comments » | Bookmark Me: