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Link Building Trends and Challenges for ‘08

January 10, 2008 – 12:15 pm

Posted in internet

Part of my daily news reading for the morning, I came across this interesting article, Top 5 SEO and Link Building Challenges for 2008, by Justilien Gaspard of Search Engine Watch. Paraphrasing, Justilien identifies his top trends and challenges that SEOs, link builders and webmasters will face in 2008:

Webmasters Scared to Link Out
Overuse and Abuse of NoFollow Tags
Neglected Link Building Destroys Top Rankings
Google Paid Links Assault: Collateral Damage
Scarcity of Link Building Resources

I’ve been working on a couple pet projects and can attest that link building is extremely difficult. Not only is it time consuming but the hit rate can be also demoralizing. Perhaps it is the trend that webmasters are scared to link out or the fact (as the article points out) that most people’s lives don’t revolve around search engines. I can see the value that Google places on these hard earned links. In my opinion, link building is like having great content on your website - it’s something that takes time and effort to build up, something where shortcuts do not tend to be effective, and something that must be a focal point for your ongoing strategy.