Time on Site
January 14, 2008 – 7:16 pm
Posted in marketing, internet
Web analytics is definitely an important part of Internet Marketing. Having tangible data to see trends, set goals, and measure impact of changes is vital to success. It can lend to much insight into what does and doesn’t work and can shift your overall thinking and strategy.
Vitally important is knowing what each specific metric means and how it gets calculated. One metric that I look at on a regular basis is Time on Page and Time on Site. They measure how long a visitor is engaged on your site. The convential thinking is the more time that is spent on a specific page or site as a whole, the better. I came across a great summary by Avinash Kausisk, a Google Analytics Evangelist that really explains how Time on Page and Time on Site are calculated. It’s a little bit different that I had originally thought and he dives deep into how opening links in tabs can affect the calculations. Interesting stuff.
Tags: Analytics, data, Google, Internet Marketing, Kausisk, Metrics, Time
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