Lawrence Gee | Marketing, Internet, Creativity, Strategy

I’m Back…

Well it’s sure been a long hiatus since my last blog post - a lot of things have happened.

In May, I completed my MBA education at USC Marshall School of Business, having graduated with Beta Gamma Sigma honors.

In July, I married my girlfriend of five years and got to honeymoon in Belize.  I also started my current job as Internet Marketing Manager at LAMPS PLUS.

In August & September, I got accustomed to post-MBA and newly-married life.   I’ve learned that the flexibility of school hours really is something special.  I’ve also learned that being flexible in marriage is also special.

In  October & November, most weekends were busy with attending other weddings and weekend trips (Joshua Tree, San Francisco, New York). All fun but time-consuming.

Now, that I’ve gotten settled back into the swing of things restarting my blog postings was on the top of my list.  Now with this posting, I can officially cross that task off my list.

Stay tuned for more commentary and thoughts on Marketing, the Internet, and more.

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Time on Site

Web analytics is definitely an important part of Internet Marketing.  Having tangible data to see trends, set goals, and measure impact of changes is vital to success.  It can lend to much insight into what does and doesn’t work and can shift your overall thinking and strategy. 

Vitally important is knowing what each specific metric means and how it gets calculated.  One metric that I look at on a regular basis is  Time on Page and Time on Site.  They measure how long a visitor is engaged on your site.  The convential thinking is the more time that is spent on a specific page or site as a whole, the better.  I came across a great summary by Avinash Kausisk, a Google Analytics Evangelist that really explains how Time on Page and Time on Site are calculated.  It’s a little bit different that I had originally thought and he dives deep into how opening links in tabs can affect the calculations.  Interesting stuff.

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