Wal-Mart, Kroger, and CVS will be Running on Dunkin’
August 13, 2007 – 11:12 pm
Posted in marketing
Yes! A Northeast favorite is finally going to be available on the west side. In a distribution deal with P&G, Dunkin’ Donuts packaged coffee will begin this month selling in Wal-Marts, Krogers, and CVS around the country. This looks like a smart move for Dunkin’ Donuts who can create more brand awareness to the rest of the country as they begin to expand westward.
Dunkin’ Donuts has great word-of mouth potential for the rest of the country. If you are from the Northeast (like myself) you probably have heard and enjoyed a Dunkin’ Donuts coffee and doughnut. In fact, each time I go back home I make sure to visit a store and buy some packaged coffee to bring back with me. It’s becomes a distinctly East Coast/West Coast conversation starter and can spur debates on which is better Dunkin Donuts or Krispy Kreme.
I look forward to buying up the packaged coffee in my local store and hope that the donuts are not too far behind…mmm strawberry frosted with sprinkles.
Tags: Branding, Dunkin Donuts, WOM
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