Lawrence Gee | Marketing, Internet, Creativity, Strategy

Google as a CRM

Did you know that when you sign up for a Google service or account, their personalized search option is automatically turned on?  What is does is it keeps a history of your search queries in order better tailor future search results.  Their goal is to give you exactly what you want when you search for it.

If you step back a second, what Google really is becoming is one big online CRM (customer relationship managment software).  You, the customer, want to find out information.  Google’s product (its search results) is providing you with that information.  By keeping tabs on search history, Google is acting as a good sales rep who enters in all of his/her notes, correspondence, and sales about its clients.  By storing all this information, Google now has data to make better informed decisions and also enables them to create a product which truly meets the needs of its customers.  This data helps them manage their customers’ wants and the relationships it has with its customers.

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About Me

Originally hailing from Long Island, I currently reside in Los Angeles, California.  I am an experienced marketer with a diverse professional background.  I have a BS in Business Management and Marketing from Cornell University and an MBA from the USC Marshall School of Business.

My marketing career path has been varied and diverse.  It began in consumer products as a Field Marketer for Newell Rubbermaid, managing in-store relationships and merchandising for products such as Rubbermaid, Levolor, and Sharpie.

I have always been fascinated by technology and the Internet.  In fact, several college internships were spent dealing with web design rather than Marketing.  It was only fitting that post-Newell Rubbermaid, I spent four years at an online educational software startup called Aplia.  As Marketing Manager, I helped grow Aplia from a beta product to having over 450,000 students and 500 institutions use the software.  My role required me to develop integrated marketing campaigns, plan sales demos and events at higher education conferences, dive headfirst into CRM and database management, deal with shoe-string budgets, and build up word of mouth marketing.

My time at USC Marshall was spent on exploring my personal development, continuing lifelong education, and realigning my career goals.  In 2006, I investigated the world of Brand Management and was selected to attend the prestigious Procter & Gamble Summer Marketing MBA Camp and the Johnson & Johnson Brand Mini Camp. While traditional CPG companies were interesting, my explorations made me realize that I enjoy working in smaller, technology focused environments.

Currently, I am an Internet Marketing Manager for LAMPS PLUS, #139 on the Internet Retailer Top 500 Retail Web Site List.   Some of my responsibilities include managing two SEM analysts, optimizing and managing paid search campaigns and shopping comparison site datafeeds, providing strategic recommendations for our online business, and evaluating new initiatives like social media marketing opportunties.

In my spare time, I am working on several pet projects dealing primarily with affiliate marketing, search engine optimization, and search engine marketing.  The purpose of this blog is to offer an outlet to collect my thoughts on marketing, strategy, and technology.

On the personal side, I’ve been happily married since July 2008. In my free time, I am an avid sports fan (Yankees, Knicks, Dodgers, Lakers) and enjoy outdoor activities such as running, hiking, and triathlons.

Thanks for stopping by and checking out my blog.  Please feel free to comment on any postings or drop me a note at larry@lawrencegee.com.

–Larry

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