Lawrence Gee | Marketing, Internet, Creativity, Strategy

Air Zoom Vick V Grounded

It’s about time we stop turning a blind eye towards the extra-curricular activities of our star athletes.  I commend Nike for immediately stopping the release of its newest Michael Vick shoe after Vick’s recent federal indictment for dog fighting.

I don’t understand with all the millions of dollars these athletes make why they can’t hire someone to ensure that every decision they make is a smart one.  It’s quite simple, for every questionable, unsure, or possibly shady decision that could arise, they should ask their paid advisor on what to do.  This advisor should be unbiased, unrelated, and definitely not a friend of a friend from the old hood.  Heck, hire me…I’ll let you know if you’re being dumb.

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Selling Beckham to America

Can the paparrazi’s favorite European target make an impact in America?  Well, from the looks of it, they have a decent chance…

1. The Beckham’s have the style, panache, and allure of any Hollywood star.
2. The Beckham’s crave the spotlight.
3. Timely, reality show showcasing the “true” Victoria “Posh Spice”.
4. A soon-to-be talked about and You-tubed Beckham and Reggie Bush ad where they switch sports.

…And don’t forget all the extra MLS games and jerseys that are being swept up.  The real question is this a week or two flash in the pan or real long term interest.

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