Gatorade Tiger Commercial Update

April 2, 2008 – 11:46 am

Following up on my posting of a Creative Brief for Gatorade Tiger, this is what Gatorade did for its first commercial. I’m not a big fan of the sci-fi slant and slight hokeyness of the commercial. I think Gatorade would have been better served focusing on the winning aspects of Tiger much like the “Be Like Mike” Nike campaigns of the early 1990s.