Lawrence Gee | Marketing, Internet, Creativity, Strategy

Social Search Results

I came across this post in Danny Sullivan post in Search Engine Land today.  It points out that Yahoo! is testing out Del.icio.us (Social bookmarking site) data being integrated into search engine results.  Basically for search results it will list how many people have bookmarked the site and the tags associated with it. 

The posting points out that Yahoo! will not factor in Del.icio.us data into it’s page rank calculations (as of now).  You have to imagine that if people believe that pages are more valuable a la bookmarking then one could argue that it should be factored in to page rank.  It’ll be interesting to see how much more integration there might be with Del.icio.us or other bookmarking sites in the future.  Google already has a “note this” link which can bookmark specific results into your own notebook.  I can imagine Yahoo! allowing the ability to bookmark directly to Del.icio.us, the ability add tags to page results, or the ability to select specific results to share with other people.