Archive for October, 2007



Is Facebook the Next Evolution of E-mail?


Facebook From the daily (often hourly) ritual of checking Facebook for updates on the lives of my friends I began to wonder, could Facebook be the next evolution of personal e-mail?  What is E-Mail?  Well, Wikipedia defines it as ”a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems.”  On the personal side, many people send emails to share news, forward interesting articles, discuss topics, and/or communicate to multiple people at once.

On Facebook, one can definitely compose, send, store, and receive messages (via private message or on someone’s wall).  One can share news (through status updates) and forward interesting articles (group postings).  Topics can be debated via wall posts and status updates can be equivalent to a message to multiple friends. 

The difference for Facebook is interactivity, speed, and personality.  Yes emails are informative, but on Facebook wall posts back and forth are conversations.  Yes I can spend the time to email all my friends to what’s new in my life, but in Facebook I can merely change the status in my profile and instantly let all my friends know what I’m up to or feeling.  While e-mail is merely an address, Facebook provides profiles where I can put a face and personal information (via what they put in their profiles, show in their photos, etc.) to the messages they send.  These aspects seem quite powerful.  Could we be saying in the future, “I’ll Facebook it to you?” instead of “I’ll e-mail it to you?”

View Comments :. internet,marketing,new tech

Integrated Marketing for Our Fall Networking Event


GMA IMC A couple of weeks ago, the Graduate Marketing Association of USC Marshall held its annual Fall networking event called Wine & Cheese. As VP of Marketing for the club, I was responsible for the look, promotions, and branding of the event. This year, I chose to create an integrated campaign across multiple channels in order to provide a strong and consistent message to the student and corporate communities. Here’s a look at the marketing:
E-Mail – In order to promote the event to our MBA class we sent out emails 2 weeks and 1 weeks before the event. I tried to gain awareness for the event and the companies which were participating in the event.  I tried to use GMA consistent colors and fonts.  The emphasis of the graphics was the solid black wine bottle and the GMA logo. GMA Email
GMA - Web Web – New this year was the launch of our new GMA website (http://www.MarshallGMA.com). I created a landing page that was referenced to by the email campaign. The webpage gave interested attendees more details to the networking event.  Again, there was consistent graphics, messaging, and style.
Program - I created the program in Adobe InDesign. The final product was 16 pages b/w interior with a full bleed 4-color glossy cover. I looked to create a simple design which emphasized the colors and style of the new GMA logo.  Again, the wine bottle was used as the theme throughout the program.  Clean, crisp, and simplicity was the goal of the look. GMA Program
GMA - Event Signage - The last promotional piece I developed was signage for the actual event. I created two large signs (18×24) that we placed at the entrance of our event. This was a great way to set the tone and welcome our guests to the event. 
View Comments :. marketing

Tests, Races, & More


It’s been a busy few weeks as I have had 3 midterms, several assignments, ongoing PT internship, and the Bootcamp Challenge Race.  I’ll get back to writing more posts very soon. 

View Comments :. daily life


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