Go Go Google Gadget
Posted on September 20, 2007 – 12:30 pmApparently Google is continuing its efforts to push advertising to be more dynamic, engaging, and interactive. It has apparently been testing its latest ad format – Google Gadget ads – since May 2007 but now is starting to slowly rollout.
According to Google’s help – “If gadget ads are enabled in your account, you will have received an invitation to create gadget ads from the Google support team. If you haven’t received this notice, don’t despair: We expect to offer Google Gadget Ads to other advertisers in the future as the launch progresses.”
This looks like a better alternative to rollover video ads as it provides the user a greater chance to interact with the ad without committing to going to the actual site. For an example, click here.
