Go Go Google Gadget

September 20, 2007 – 12:30 pm

Apparently Google is continuing its efforts to push advertising to be more dynamic, engaging, and interactive. It has apparently been testing its latest ad format - Google Gadget ads - since May 2007 but now is starting to slowly rollout.

According to Google’s help - “If gadget ads are enabled in your account, you will have received an invitation to create gadget ads from the Google support team. If you haven’t received this notice, don’t despair: We expect to offer Google Gadget Ads to other advertisers in the future as the launch progresses.”

This looks like a better alternative to rollover video ads as it provides the user a greater chance to interact with the ad without committing to going to the actual site. For an example, click here.