As I mentioned in a previous post, it’s really important for brands to know who they are.  I came across an article today about VW and Apple discussing a possible “iCar”.  This sounds like a win-win for both companies. 

Apple wins because the demographics that VW targets (or should be targeting) is similar to Apple consumers.  They are youthful, technologically savvy, and like to be unique.  Integrating the iPod and iTunes into cars would be a great test case to show the automobile industry that it should be a standard fully integrated feature in all cars. 

VW wins because this is something they could promote that would resonate with its consumers.  Like its previous promotions, it could offer a free new limited edition iPod with each new car purchase.  A great selling point (or interest point) could be limited edition colors for both the iPod and “iCars”.

All in all this looks like a money maker for both companies and something we should look forward to in the future.