The New Chrysler has dubbed its new slogan as “Get Ready for the Next Hundred Years.”  It has brought back its old ‘Pentastar’ logo.  Following the outdated trend of bringing back the past to save the future, Chrysler is already one step behind.  The logo might have significance and recognition but is it the image the Chrysler really wants to promote?  I think most people in my generation view Chryslers as just another struggling American car company.  People equate German cars as performance, Japanese cars as quality, and American cars as has-beens.

On their website, Chrysler claims that they have always believed that they were the most customer-focused car company on planet.  They might believe it but obviously they haven’t delivered.  Sales show this.  Customer satisfaction surveys show this.  Awards and accolades show this.

It might be the New Chrysler but to me it looks like the same old thing.