One of my new favorite websites is Steepandcheap.com.  They are owned by Backcountry.com and their tagline is “One killer gear deal, one item at a time until it’s gone.”  Backcountry.com is an Internet retailer specializing in outdoor gear and apparel.  I love the concept of steepandcheap for 3 reasons:

1. Encouraging the “buy now” urge – By offering only 1 item at a time, the product sells pretty quickly.  There is a status bar showing the amount of product left which causes consumers to make decisions in a quicker timeframe. This leads to more impulse buying.
2. Reduction of clearance inventory – While Backcountry.com has an sister outlet site where it peddles its discountinued merchandise, product can often languish there unnoticed.  By offering an even further reduced price on steepandcheap.com, Backcountry is able to reduce its inventory a lot quicker for specific items.
3. Creating traffic – Since deals are continuous, meaning as soon as one deal is sold out another one is posted, there is a tendency to check the site multiple times during the day.  The traffic they receive could lead to another source of revenue through selling advertising space.  They already promote their other sites.  According to Alexa.com, steepandcheap.com is already ranked 21,538 for overall web traffic.